Patagonia
For this school project, I independently created a VR application for Patagonia. The concept was an innovative virtual shopping experience that combined research, UX design, and branding. The result was an immersive retail prototype where customers could explore and interact with Patagonia products in a fully virtual environment.
Client
Patagonia
Service Provided
Concept Development, Research & Strategy, VR UI/UX
The Goal:
The goal of this project was to design a VR shopping concept for Patagonia that not only modernizes the retail experience but also reflects the brand’s activist identity. By enabling customers to shop from home in a virtual environment, the concept reduces the need for physical store visits and transportation, helping minimize environmental impact while staying true to Patagonia’s sustainable values.
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The Challenge:
The main challenge was designing a VR experience that feels intuitive, engaging, and true to Patagonia’s brand identity. I needed to balance immersive technology with usability, while also emphasizing sustainability—ensuring the virtual shopping concept effectively communicates environmental benefits without compromising on the retail experience.
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The Result
The final result was an innovative VR shopping concept that allows customers to explore and interact with Patagonia products from home. The design combines an intuitive, immersive experience with sustainability, reflecting Patagonia’s activist identity and demonstrating how virtual retail can reduce environmental impact while engaging users in a new way.
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