Explore APP
Explore is a mobile navigation app designed to make exploring a certain neighborhood engaging and interactive. By incorporating gamification elements such as challenges, badges, and leaderboards, the app motivates users to discover local routes while tracking their progress.
Client
Explore
Service Provided
Mobile Design, Gamefication, UI/UX
The Goal:
The goal of this project was to create an intuitive navigation app that guides users through De Baarsjes while making the experience fun and rewarding. The app needed to clearly communicate structure, challenges, and progress, ensuring that gamification elements enhance motivation without causing confusion.
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The Challenge:
The main challenge was designing a mobile experience that is both functional and engaging. Ensuring users could easily navigate, understand their progress, and interact with gamified elements required careful planning of information hierarchy, navigation flows, and visual cues.
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The Result
Usability testing confirmed that the app is clear, user-friendly, and motivating. The tester could intuitively navigate the homepage, start challenges, access the map, and track achievements without guidance. The chosen structure and visual design worked effectively, and no further adjustments were necessary, resulting in a polished, ready-to-use prototype.
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